In a rather amusing turns of events, a UK online retailer, GameStation, put a clause in their sales contract stating that they own a portion of every customer’s soul. There was also an opt-out clause which rewarded attentive buyers with the right to keep their soul and a 5 pound voucher. Apparently they did it as an exercise to show how few people actually read the sales contracts when buying things online. Consequently, they now own the souls of more than 7000 British. In case you don’t believe me, check out the first sighting of this social experiment here.