For just 10 minutes, he paid about $15,000. The scoop from MMONews:
On the evening of November 21st, 2010, online gaming scenes were suddenly shown on the sky screen of The Place, which’s located in Beijing and themed by “Everyone in Beijing Looks up”. At 8:40 p.m. on that day, a man drove his car under Asia’s currently largest LED screen that’s placed above The Place in Beijing, opened his notebook PC with an access to the wireless network, and played the online game lying in a prepared lounging chair.
250 meters long and 30 meters wide, the LED sky screen above The Place covers an area of 7,500 square meters (larger than a standardized football field) at a cost of more than RMB 250 million, and has become an iconic landmark in Beijing. It is Asia’s largest and the world’s second largest LED screen at present. According to understanding, as the guild leader of a famous online game, the mentioned man spent a large sum of money playing the game via this giant sky screen for the sake of distinguishing gaming experiences. Insiders disclosed that such act might cost the man RMB 100,000 or so (roughly USD 15,000).
Read the rest [here]