How many of you are living off baked potatoes and two-minute noodles for the next month? Steam sales will do that to you – the recent Summer Sale proving to be no exception. While we’ll probably never know just how much money the sale generated, some developers have divulged some titbits of information on their experienced increases in sale numbers.
There’s been a bit of a back-and-forth between certain publishers regarding the potential damages these sales might have on the industry. EA believed the 75% “going out of business” sales did nothing but cheapen game brands. Since saying that however, they put a whole bunch of their own games on sale over Origin.
Gamasutra has managed to get a number of developers to talk about their take on whether or not sales damage their business; sales like the one Steam just used to melt credit cards all over the world.
Torchlight has been out since October 2009, but that didn’t stop developer Runic Games from experiencing an increase in sale numbers during the Steam Summer Sale. According to Runic, the recent Steam sale saw “several thousand percent increases in units and revenue” for Torchlight, which resulted in the game experiencing its second biggest day of sales ever.
Similarly, Edmund McMillen revealed that he experienced massive sales spikes for his game The Binding of Isaac. When the game was marked down by 50% during the Steam Summer Sale, he noticed sales increase by five times. However, when the game made the front page as one of “Flash Sale” items (which dropped the price by 75%), McMillen’s game sales multiplied by sixty.
Even Supergiant Games was able to divulge that, thanks to the Steam Summer Sale, they were able to beat the initial sales of their indie smash hit Bastion. Thanks to “the power of the promotions”, Supergiant says that the launch day sales of Bastion are only their fifth best in terms of volume of units sold.
While some developers might not have experienced a massive increase in revenue, they certainly would have been pleased by the fact that they were growing their player-base. According to XSEED Games’ executive VP Ken Barry: “rather than looking at it as a ‘lost sale’ when people wait for these Steam discounts, I think it needs to be viewed as reaching out to a new customer that never would have purchased your game otherwise.”