All Things D has received confirmation in an interview with Intel Media Vice President Erik Huggers (quick, everyone give him a hug!) that Intel is designing and testing out a IP TV service that will use a set-top box to deliver on-demand video streaming, popular app compatibility and live television to consumers with an internet connection. This is probably a branch-off project that will use Intel’s NUC and Wi-Di technologies and big blue also set up a media company, Intel Media, to work with publishers and content producers to get programs and other media onto the service. Huggers believes the product and service will be ready for a launch before the end of the year. If all goes according to plan, it might pose a challenge to Apple, Sony and Microsoft itself, all three who offer some way to enjoy VOD services.
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