sarif industries oops

The ongoing tabloid preoccupation with people not being able to properly distinguish between games and reality has just levelled up, with this excerpt from UK backup-toilet paper The Sun citing US firm Sarif Industries as a leading developer in cybernetic implant technology. Seems legit if you’re the sort of person who reads The Sun, I suppose, but our readers will probably recognise both Sarif Industries and the image from Eidos Montreal’s Deus Ex: Human Revolution.

Doing a Google image search for “cybernetic implants” turns up multiple images from the game – including the one printed in the paper – among the first results. I’m assuming that’s probably not a coincidence.

Source: Kotaku