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Candy Crush developer King moves to trademark “Candy”


In what will be used as further evidence of just how diabolical everything associated with Candy Crush Saga is, the digital crack game’s developer, King, has moved to trademark the word “candy”. Please hold your hysterics and facepalming.

Filed in February last year, the application was approved on 15 January 2014. The trademark is currently up for review by an assigned attorney, and if given final approval, will grant King ownership of the word “candy” no matter how it is stylised, what font it uses, colour etc. The trademark will be applicable for virtually everything, meaning that any other game that uses the word “candy” in its name will be in trouble unless they can prove that their game is completely different to Candy Crush Saga. Furthermore, the trademark applies to all manner of educational software, amusement parks and clothing, including bath robes, swimming costumes, socks, skirts… pretty much everything.

It doesn’t get much more ridiculous than this, so here’s hoping the assigned attorney reviewing this has two brain cells to rub together. Then, said person will laugh maniacally as they put a big red line through the application and reach for their rubber stamp marked “DENIED”.

Confession time: have any of you played this game? I haven’t gone near it simply because my wife moans about it all the time. She’s pretty far gone as far as Candy Crush addiction is concerned, but she hasn’t spent a cent on the game at all and has reached some ridiculously high level. Having zero knowledge of this game, I’m not sure whether that is good, bad or terrifying.

Source: Gamezbo
Via: Polygon

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  • Squirly

    It’s already been approved and they’re already sending out the cease and desist letters.

    I’d like to meet the moron in the US Trademark Office that rubber-stamped this bullshit.

    • Miklós Szecsei

      No, it hasn’t been approved. They’ve filed an application for it and that application has been accepted. It is now open for any opposition for the next 30 days. That being said, I’m not sure why they’re able to start issuing notification of legal action already. Interesting article on this whole thing over on Polygon:

      • Rick de Klerk

        The fact that they’ve gone in so heavy-handed will probably be to their detriment. Considering the attention this whole affair has received, I’m sure a number of people will be filing opposition for the trademark.

        If they do lose the trademark application, then it opens the door for real trademark infringement. Candy Crack Saga? Candy Crunch Saga? Sweetie Crush Story?

        It’s always a tricky business. Remember that hullabaloo when Bethesda sent Notch a cease and desist because of his game, Scrolls? On the basis that someone may confuse it a collectible card game with the RPG epic, the Elder Scrolls?

        I suspect there’s some legal precedent that requires them to actively defend their trademark, regardless of its actual outcome.

  • PicklePod

    Put NASA on furlough and grant trademarks for putt-putt and candy instead

  • Chris Kemp

    Haha, I’ve played it but I lost interest when it started getting a little too difficult. If you’re not using money, it basically rewards persistence. Try the same level over and over and eventually the randomisation of the candy will align in such a way that you can complete it. Essentially it’s a skill game, but you’ll often have unsolvable puzzles. A friend of mine is on very high levels without spending anything, but it can take him days to complete a single level. I don’t have that kind of patience ;)

  • Wesley Fick

    I will trademark the words “titan”, “fall” and “destiny” and seek litigation from any game or movie that uses these words! This is a foolproof plan, how could it not work?


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