Nintendo is, how should we put this, in a bit of a pickle at the moment regarding Wii U sales and company profits. The company noted a 36% drop in sales of the Wii U, despite the release of some solid first-party games like The Legend of Zelda: The Wind Waker HD and Super Mario 3D World. This all contributed to a 30% drop in company profits, and as a result, Nintendo’s CEO Satoru Iwata has slashed his salary in half, and other Nintendo execs are due to get a salary cut of around 30%.
In an attempt to counter some of this negativity, Nintendo has announced that they will be bringing Nintendo DS games to the Wii U Virtual Console. This is a terrific move considering the library of outstanding titles on the DS systems. Apparently there have been some technical difficulties that prevented this from happening sooner, and Iwata was unable to confirm which titles would be ported to Wii U. That being said, Brain Age was used as an example alongside this news.
Furthermore, after years and years of speculation, Nintendo will be bringing software to smartphones. Don’t get too excited; Iwata was still emphatic that you will never see a Mario game on an iPhone. Instead, Nintendo plans to utilise their library of well-known characters in order to bring promotional apps to smartphones and tablet devices.
The aim of these Nintendo apps is simply to “focus on achieving greater ties with our consumers on smart devices and expanding our platform business,” Iwata announced. It kind of sounds like an elaborate advertising tool for Nintendo, although we have no doubt that they will figure out some way to make the offering a compelling one to fans and newcomers.