NAG Online > News > Candy Crush devs abandon “candy” trademark application

Candy Crush devs abandon “candy” trademark application

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The company behind the very derivative Candy Crush Saga moved to trademark and claim ownership of the word “candy” back in February 2013. That application was approved (but not finalised) in January of this year, resulting in a massive kerfuffle in the gaming industry.

Now, however, King has abandoned their trademark application. This trademark would have applied to the US only. What led to this cancellation was King being awarded ownership of the name Candy Crusher, which they believe is enough to protect their interests in the US marketplace. What’s interesting is that their application for “candy” ownership is still alive and kicking in the European Union, so while King won’t have ownership of the word “candy” in the US, they might still get it in the EU.

It’s also worth noting that this abandonment is just for the word “candy” and not the word “saga”, which King moved to own as well. One could argue that their desire to own “saga” caused more of a stir than “candy”, and that’s thanks to the legal implications for indie developers like Stoic Games and their Viking themed RPG, The Banner Saga.

Via: Polygon

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  • BinaryMind

    These guys are assholes. That is all there is to it.

  • XCal1bur

    Man…they need to wake up and realize the word saga is everywhere, they’re just being jerks, plain and simple.

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