In a recent interview with Games Industry International, co-founder Palmer Luckey said that Oculus wasn’t looking to price the rift out of reach of gamers and people who wanted new experiences from their computer. Oculus’ intent is to make the device accessible to everyone, thereby driving forward innovation in the industry by being the first affordable VR headset that actually works properly.
For developers working on Rift integration with their games, kits are available for $300 apiece. Luckey admits that Oculus isn’t in a financial positionto be able to hand out dev kits for free just yet, but uptake appears to be pretty swift. Luckey thinks that once in the public’s hands, adoption rates will be even greater.
“You can’t sell an expensive piece of hardware and expect tons of content to show up,” said Luckey. “We’re not doing market research around what’s the breaking point for people to buy a VR headset; we’re just trying to sell it as cheap as we can while still existing as a company.”
“We’re co-publishing EVE Valkyrie and we’re working with a lot of other publishers, and big and very small indies. When very interesting VR software comes up, very often we end up talking to the people. And some of those people may end up with similar deals to the EVE Valkyrie deal where we’ll work with them to publish their game because it’s hard to get funding for a VR game right now,” he added.
Luckey noted that one of the bigger hurdles for Oculus adoption is to make games suited for VR environments. To that end, he said that Oculus was working as hard as possible on making Oculus Rift support easier to integrate into a game and to give developers the ability to stop worrying about the mechanics of making VR work and concentrating instead on making a game suited for VR.
Oculus has not commented on a launch date for the Rift and public participation in the creation, design and testing of the hardware has been limited to trade shows for the moment. With John Carmack spearheading game development for the Rift and assisting with streamlining adoption and support, we could see it launch to market by 2015.
In the meantime, dozens of other companies are showcasing their ideas, with Sony and Valve working on headmounted VR goggles and Microsoft reportedly looking into the technology as well.
Source: Games Industry Inernational
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