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Live: Microsoft E3 Media Briefing event

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Microsoft’s Xbox One E3 Event is almost underway and I’ll be taking you through it, blow-by-blow. This will be Microsoft’s first chance to show the world that they have the ability to take Xbox One and the Xbox brand as a whole into the next year and how they approach consumers this time round will be very crucial to their public profile. Lets see how Phil Spencer handles this one.

8:01 And that’s it! Next up is EA.

8:00 And Dance Central. Which I didn’t note down because it’s kind of obvious by now that there is a new DC every year.

7:59 Holy damn, I just realised that they’ve been punting the Xbox One WITHOUT Kinect this whole time. Only the indie games and Disney Fantasia had Kinect integration anywhere.

Microsoft E3 2014 media event

7:59 Spencer – Today we showed you 90 minutes of just games.

7:58 Aaaaaand it is a new Crackdown. Awesome.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:55 Now there’s a new game on screen. Matt’s trying to guess the name.

7:54 Its called Scalebound and there was no gameplay, just trailer. Too quick for my fingers.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:53 Hideki Kamaya of Platinum Games – “Prepare to see action on a whole other scale.”

7:52 Absolutely no-one will finish this game because they’ll be far too busy looking at the scenery.

Microsoft E3 2014 media event

7:50 Predictably, when playing in a MP game and trying to work out a plan with your teammates, it all fails miserably.

7:50 The only HUD is the one that floats next to your character. Pretty cool.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:47 Now there’s some “gameplay” of The Division.

Microsoft E3 2014 media event

7:46 A new Phantom Dust, apparently. Will someone Google that?

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:45 Lobb’s new game is on-screen now.

7:44 Don’t try to beat this guy at any fighting game ever. You won’t win.

Microsoft E3 2014 media event

7:44 Ken Lobb of Killer Instinct takes to the stage.

7:43 Yes, that silver sword reveal wasn’t phallic at all.

7:43 Matt – Its like Assassin’s Creed Dragon’s Dogma Skyrim.

Microsoft E3 2014 media event

7:42 Don’t lie. If you’ve played The Witcher, you were definitely thinking about it.

7:41 Wanna go to the mill, baby?

Microsoft E3 2014 media event

7:40 CD Projekt Red is easily my most respected developer. All the things they said this year made them better than Valve for me.

Microsoft E3 2014 media event

7:39 And now it’s straight into a gameplay of Witcher 3.

7:38 Matt – No, you guys don’t get to see anything really about Tomb Raider, we’re just going to show you a minute of CGI and hype it up in the smallest way possible. Yeah!

Microsoft E3 2014 media event

7:37 Yes, it’s a new Tomb Raider!

Microsoft E3 2014 media event

7:37 Another world premiere.

7:36 Two Silicon Valley actors talk about their first games as well.

7:35 Microsoft is finally punting that indie connection properly. Only took you guys a year, really.

7:35 Too many indie games to name. Wow. Good work, guys.

Microsoft E3 2014 media event

7:33 “All the games we have lined up will ship first for console for Xbox One.” Dat exclusivity clause.

7:33 Now some guy whose name I didn’t catch is talking about the ID@Xbox program.

Microsoft E3 2014 media event

7:32 The game is called Inside.

7:32 My SSD makes saving and uploading these photos so much faster. Aaaaaaah.

Microsoft E3 2014 media event

7:31 PlayDead’s game is up first. Very Limbo-like.

7:30 Spencer is now talking about games coming in 2015. Okay.

7:30 See? I wasn’t lying.

Microsoft E3 2014 media event

7:30 Spencer up again, wearing a Limbo shirt.

Microsoft E3 2014 media event

7:28 Buyers of the Master Chief collection will also get into the Halo 5 beta.

7:28 4000 gamerscore, 1080p 60fps, dedicated servers and 100 multiplayer maps on day one. Interesting.

Microsoft E3 2014 media event

7:27 Matt – Sightlines? That just means you can camp.

7:26 A live demo of the Halo 2 MP still working. “Its got some great sight-lines.”

Microsoft E3 2014 media event

7:25 You can even turn back time and play Halo 2 exactly the way it was shipped on day one. Sans bugs and crashes.

Microsoft E3 2014 media event

7:24 Everything is unlocked on day one, so you can play through the series however you want.

Microsoft E3 2014 media event

7:24 All the Halo games on the Xbox One, remastered in HD.

Microsoft E3 2014 media event

7:23 Bonnie Ross – Its all about Master Chief’s past, present and future.

7:22 Its Halo, but what kind of Halo is still up in the air.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:20 Halo 2 in HD, pretty much.

7:20 And now it’s Halo.

7:19 Ori and the Blind Forest. Coming soon. I got vibes from Secret of Nimh and Okami.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

Microsoft E3 2014 media event

7:18 And now we’re on an indie title.

7:17 Matt – All the games in the past few minutes have a wackiness overload.

7:16 I will link to Matt’s review of Spark later, but it should definitely pique your interest if you’re at all interested in game development. Its like a high-def, 3D version of RPG maker.

Microsoft E3 2014 media event

7:16 Project effing Spark. This will be a game-changer. Literally.

Microsoft E3 2014 media event

7:15 Matt – Yay, nerd filler.

7:14 What game will they bombard us with next? None of the other people on stage were playing that “live” demo.

Microsoft E3 2014 media event

7:13 Matt – Almost like Dungeon Keeper.

7:12 You can be the villian in some of the mini-games. Sort of like that Nintendo Wii U game that nobody plays where you are the ghost.

Microsoft E3 2014 media event

7:11 Matt – Its like what Fable Legends without Molyneux would be – a MMO. On a console.

Microsoft E3 2014 media event

7:10 Another live demo of a Xbox One game with multi-player storylines.

Microsoft E3 2014 media event

7:09 Now there’s Fable Legends!

Microsoft E3 2014 media event

7:08 Disney Fantasia will come to the console in Fall. Also, Dance Central. Now with Spotlights!

7:07 Capcom will have a special set of content for Dead Rising 3 for the company’s 31st birthday.

Microsoft E3 2014 media event

7:06 28 October 2014.

Microsoft E3 2014 media event

7:05 Its like Ratchet and Clank made with real people.

7:05 A hurker, one of the “boss-like” enemies.

Microsoft E3 2014 media event

7:03 Going through a playthrough of the first mission now. Apologies for the blurry Twitch captures, I only have a 2MB line shared with six people.

Microsoft E3 2014 media event

7:01 It tries so hard to be wacky. And colourful.

Microsoft E3 2014 media event

7:01 Sunset Overdrive!

7:00 And now it’s …

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:58 My favourite words: Premiere content first on Xbox.

6:58 Moving very swiftly into Dragon Age: Inquisition.

Microsoft E3 2014 media event

6:57 Now its a collection of devs talking about their first games they played.

6:56 Someone lost a head. Not like BF4.

6:56 Co-op in an Asscreed game, guys. Gawddamn!

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:55 The protagonist has a hidden crossbow. More agile and younger. Wall-climbing is a lot more natural too.

6:54 STEALTH!

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:53 Matt – A nice crowd of people… with English accents.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:52 Four-player co-op.

Microsoft E3 2014 media event

6:52 Asscreed Unity? Damn, there’s too many games in this segment now.

6:52 Really short trailer, didn’t get much in.

6:51 First beta and DLC will be available on Xbox One before PS4 players.

Microsoft E3 2014 media event

6:50 Evolve is next.

Microsoft E3 2014 media event

6:49 Rally races as well.

6:49 Getting some hype with the mountain drifts. Players are limited to 1000 per club.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:48 Coming 30 September 2014. Awesome music.

6:48 Its socially connected and allows people to form clubs and race against friends online. Okaaaaay…

Microsoft E3 2014 media event

6:47 1080p 30fps, full weather and day-night cycles. Hey, Driveclub.

6:46 So this is all about Forza Horizon 2.

6:46 Oh, it’s free. Nevermind.

6:45 The Nurburgring will make an appearance soon, but definitely not for free.

6:45 Greenawalt talking about how Turn 10 has been supporting Forza 5.

Microsoft E3 2014 media event

6:44 Turn 10 is up next.

6:44 11.11.14 is the launch date.

6:43 Oh, someone lost an arm. So just like BF4 then.

6:42 Those early pictures with the high-def faces? Prolly not real, but it looks very nice in this trailer.

Microsoft E3 2014 media event

6:41 Very, VERY un-COD-like. Colour me interested.

Microsoft E3 2014 media event

6:40 There seems to be some swarm of drone-like machines being used by the enemy. Like metal killer bees.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:39 Matt – Hey, no HUD! That’s a first for a COD game.

Microsoft E3 2014 media event

6:38 A lot of mechanised infantry and war going on. There are some Killzone vibes as well.

Microsoft E3 2014 media event

6:37 This time it’s a live demo done by a man in a grey t-shirt on stage.

Microsoft E3 2014 media event

Microsoft E3 2014 media event

6:36 So COD: AW opens up in the exact same way as BF4. Hello?!

Microsoft E3 2014 media event

6:35 Xbox owners will be the first to play all of the add-on content for COD: Advanced Warfare.

6:34 Sledgehammer Games will be up first.

6:33 “We’ve been humbled by the messages and feedback from our fans. And today we’re dedicating our entire briefing to games.” So, like E3 2013 then?

6:33 So far, no sports or TV. All about gaming, Spencer promises.

Microsoft E3 2014 media event

6:32 Welcome to the fans, says Phil Spencer.

Microsoft E3 2014 media event

6:31 IGN’s Youtube Livestream definitely works.

6:30 Damnit Twitch, not again!

6:26 See? MOAR ALIENWARE!

Microsoft E3 2014 media event

6:24 We’re almost there and it looks like Alienware is trying to cement their presence into the streams. There’s a M14X in brilliant maroon red on the table. Sweet!

Microsoft E3 2014 media event

5:58 Testing… WordPress has an “Update” button in the full-screen view now, which will make life a lot easier with less things to click on that might crap out my workflow.

5:57 I’m going to grab something to eat before the start! This is going to be interesting.

05:49 This time last year, Microsoft was weathering a tremendous storm of backlashes and public disdain for the Xbox brand after the company very clearly announced the real intentions behind the Xbox One – it was a Trojan horse into the living room, no longer something catered to the core gamers. Even the features that were included in Kinect were in favour of this – the voice navigation and IR blaster that would consume all your entertainment center’s man functions as well as stream your TV and do Skype calls showed that it was clearly a product that Microsoft’s executives cobbled together using the visions for the markets that Microsoft wanted to get in.

The reality was very different once it was patently clear what gamers wanted. NeoGAF forumites launched Twitter offensives against the company and sided with Sony. The gaming media lambasted the idea of always-online connectivity for a home console and Microsoft’s own executives weren’t innocent in the game either – comments made by Don Mattrick and others who didn’t know the whole story only served to break down the brand loyalty bit by bit.

From the outside, it looked like Sony had caught Microsoft with their pants down and all they could do was scramble their plan together as quickly as possible.

It got so bad that at E3 2013 it was Phil Spencer helping the proceedings along, not Marc Whitten or Don Mattrick. The message that the Microsoft heads wanted to convey got lost in the sea of misinformation and bad timing. It took Microsoft until Gamescom 2013 to right many of the wrongs they had made and work to build up excitement in the brand again. With Phil Spencer taking the helm of all things Xbox just last month, things are rapidly changing within Microsoft and it remains to be seen if this is going to work out for them or not.

I hope, for the gamer’s sake, that they deliver in this expo and in the next four days. No misinformation, no sports, no TV, just games.

  • Alex Rowley

    I’m really fucking happy about Tomb Raider, just from that trailer I could tell they took it into a direction I wanted.

    • http://www.facebook.com/pages/Wesley-Fick/184346154999538 Wesley Fick

      Same here ^_^

  • BinaryMind

    Man. they remastered all the old game s for xbox. if they can do that it would be a piece of cake to bring it to PC but they won’t to that. Sigh. I know… I’m a buzz-kill.

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