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Live: Sony E3 2014 event

Sony Playstation logo

You thought it was all over, didn’t you? Well, not quite. Because now it’s Sony’s turn to wow the crowds. Lets see how they do.

4:51 And that’s a wrap, apparently! Have a good sleep and remember to call your boss and pretend to be sick so you can catch up on the sleep.

4:50 Uncharted: A Thief’s End, coming to PS4 in 2015. Hell yes.

Sony E3 2014

Sony E3 2014

Sony E3 2014

4:48 UNCHARTED.

4:48 And now it’s…

4:47 “Even more smoke than the EA conference!” House, you’re such a kidder.

4:47 Will buy. Totally.

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

4:45 You thought it was a Batmobile? Look again. Now it’s a Bat-tank.

4:44 Yes, you wanted THAT money shot.

Sony E3 2014

4:43 You’re killing it Sony. Seriously.

4:42 House leaves the audience with exclusive gameplay for Batman: Arkham Knight.

4:42 Sony gets to announce GTA V for PS4. Progress from GTA V on PS3 will be transferable.

Sony E3 2014

Sony E3 2014

4:40 Something completely…wait

4:39 Can’t hardly wait.

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

4:35 A new trailer follows for Metal Gear Solid V: The Phantom Pain.

4:35 Launching on 29 July 2014.

4:34 If you haven’t played the game before, you should put it on your bucket list. Its worth every penny.

4:33 The announcement that The Last of Us is also coming to PS4 is no surprise, but definitely welcome.

4:32 The original game in the series will launch with the movie on PS4 with remastered visuals and gameplay.

Sony E3 2014

Sony E3 2014

4:31 A Ratchet and Clank movie!

4:31 Playstation Plus now also covers original TV programming by Sony, with PS Plus members getting to watch Powers for free.

4:30 Coming when it’s good and ready, I suppose. Oh wait, the series premieres in December 2014.

4:27 Powers is about two detectives that investigate the deaths of superheroes that are otherwise unexplainable. I like the idea.

Sony E3 2014

Sony E3 2014

4:25 A new superhero-themed series is launching for Sony Video Unlimited called Powers.

4:24 Andrew House comes back and talks a little about media consumption.

Sony E3 2014

Sony E3 2014

Sony E3 2014 Sony E3 2014

4:22 Worldwide premiere of footage for Mortal Kombat X. Damn.

4:20 Most of the Vita games coming out in the next year will also play natively on the PS TV.

4:19 PS Vita TV will be $99 for just the controller, with a $139 bundle with a controller, a game and a 8GB memory card. Very nice.

Sony E3 2014

4:18 Playstation TV is now a thing in the US.

4:17 The full Minecraft experience that PS3 players have now will also come natively to the Vita, with co-op.

4:17 More than 100 titles in development for the Vita for the next year.

4:16 “With PS Now, the PS Vita will be the only mobile device with such a large library.”

4:14 31 July 2014 in the US and Canada will see PS3 owners able to sign up to the PS Now open beta. The Vita and PS4 will join later and already if you own a Bravia that’s compatible with the service, you can stream through that as well.

Sony E3 2014

4:14 Playstation Now. Pay attention, people.

4:13 Now there’s a montage of free to play titles coming to PS3, PS4 and PS Vita. There’s a nice spread of genres here.

4:12 “At Sony, free to play to us means FREE to play, from the point of entry.”

4:11 Now going into the free-to-play market. Its very important to Sony, with 25 F2P games coming to the PS4 console.

4:10 The Hunger Games-like messing or helping with other people’s games is also still on the way. You can communicate directly with streaming gamers and help them on their quests as you watch.

4:09 Youtube integration is now on the way and you’ll be able to upload or stream to Youtube.

Sony E3 2014

Sony E3 2014

4:08 Layden notes that the biggest feature for PSN is that gamers are sharing more and more every day. Nearly 95% of PS4s across the globe are connected.

4:07 Scott Layden takes to the stage. Probably for changes to PSN.

4:06 House notes that only the PS Camera enables Project Morphes to work and encourages attendees to see the new demos they have on the floor.

Sony E3 2014

Sony E3 2014

4:04 Presumably. House is actually talking about the PS Camera. But this is really about…

Sony E3 2014

4:04 Andrew House returns, will announce some things about PS4, presumably.

Sony E3 2014

4:02 Every player starts on a different planet, each game is procedurally generated. There are combinations of planets and objects that not even the developers have discovered yet.

Sony E3 2014

4:01 Its actually No Man’s Sky. My bad.

4:00 Words cannot describe the feels I’m getting now.

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:58 Now there’s Broken Sky (I think).

3:58 Boyes – Please keep the feedback coming, its important to us.

3:57 Its a Giant Squid game called ABZU. Very pretty and surreal.

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:55 Let it Die. Coming only to PS4 in 2015.

3:54 Well its actually a live-action trailer, so I can’t really screenshot it.

3:53 Another letter leads to… a Suda 51 game called…

3:52 Indie games! Broforce, Hotline Miami 2, so many that I can’t write in enough time.

Sony E3 2014

3:50 Grim Fandango for PS4 and PS Vita!

3:49 A heart-wrenching letter from a 10 year-old that asks for retro games to appear on the Playstation family. But it was really Tim Schafer.

Sony E3 2014

3:48 A new PS4 exclusive – Magika 2.

3:47 Exclusive content for Destiny was also asked for and Sony has been working with Bungie to get it done.

3:46 There’s a partnership with Disney as well. There are some collectibles available only for PS3 and PS4 – Hulk, Captain America and a few other Avengers for Disney Infinity: Marvel Heroes.

3:45 And we have Battlefield Hardline again, with the mention of the beta available for PS4 owners available today if you sign up. That alone won’t get you selected, though, because you need to own Battlefield 4 as well.

3:44 With Dead Island, there’s a 30-day beta for Playstation owners to access the game before Xbox owners. Heh.

3:44 Blizzard integrated the enemies from The Last of Us into Diablo III as well, another much-requested thing.

3:43 Its Dead Island 2, actually!

3:41 Sony asked people to write them letters about what they wanted to see more of – the result is support for…

Sony E3 2014

3:40 Adam Boyes – You can invite people to play FC4 on PS4 or PS3 even if they don’t own the game.

3:39 Looks like the same engine as Far Cry 3, just better.

Sony E3 2014

3:38 The mission turns into a co-op campaign where a friend takes the role of Hurk.

Sony E3 2014

Sony E3 2014

3:37 You can drive a tuk-tuk. There’s vehicle-to-vehicle takedowns.

Sony E3 2014

3:36 Matt – Why yes, that is a double-barrel crossbow.

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:34 Gameplay exclusive on PS4. No way. How did Microsoft miss this?

Sony E3 2014

3:33 Far Cry 4 is up next.

3:33 Its not Demon Souls 2, but it is coming in 2015.

3:33 Its called Bloodhorne. It was previously codenamed Project Beast.

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:31 Its a From Software title.

Sony E3 2014

3:31 Welcome to the world of…

3:31 New IP!

3:30 Shu announces that if you’re a LBP3 player, you can play through any of the back catalog of maps and levels created for the previous two games.

Sony E3 2014

3:29 Holy Good God its Shuhei Yoshida!

3:28 Little Big Planet 3 launches in November 2014.

Sony E3 2014

Sony E3 2014

3:25 This is all in real-time, by the way. No video playback here.

3:24 Four-player co-op for the first time.

3:24 What’s the bet that one of the features will be the ability to play this on Vita?

Sony E3 2014

Sony E3 2014

3:22 So Media Molecule DID come to the party.

Sony E3 2014

3:22 Oh look, Little Big Planet 3. That was completely unexpected.

3:21 Its called Infamous: First Light and it’s a origin story about Abigail Walker.

Sony E3 2014

3:20 The focus changes to DLC for Second Son, which doesn’t need the base game to be played.

Sony E3 2014

3:19 Entwined is available today for US $9.99 for the PS4. PS3 and Vita titles will be available later.

3:18 The goal is to bring two lost souls together to form a dragon. Each player is given their own screen and it’s like a very high-def form of Audiosurf.

Sony E3 2014

Sony E3 2014

3:17 Its called Entwined.

Sony E3 2014

3:16 Next is an indie game.

3:15 All running in real-time on PS4 hardware.

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:13 Getting some Dead Space vibes from the gameplay we’re seeing.

Sony E3 2014

Sony E3 2014

3:12 Next up is The Order: 1866

3:11 House said a little while ago that the biggest concern for Sony this gen is connectivity. With the trend in the industry towards that, it’s a safe bet for them.

3:10 White PS4 will also launch with Destiny bundle on 9 September 2014. The PS4 500GB, a controller, the game and a PS Plus 30 day voucher.

3:10 Starting today, there’s also a PS4 Alpha for Destiny as well.

3:10 Playstation owners will be able to get into the Destiny beta on 17 July, before Xbox owners.

Sony E3 2014

3:09 Our mission is an uncompromising commitment to gamers.

3:08 Andrew House is the first to arrive to speak to the audience. The last time he was here, he was grinning like an idiot.

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

Sony E3 2014

3:05 Sony opens with Destiny. Wow.

Sony E3 2014

3:04 What is this?

3:03 They’re going for the heart-tugging beginning again. Damn you, Sony.

3:03 Pretty!

Sony E3 2014

3:02 Aaaaaaaany day now.

2:59 And here we go…!

2:58 Will we see The Last Guardian? Eh, we didn’t see Beyond Good and Evil 2, so my hopes aren’t up yet.

2:54 Matt doesn’t feel so hot either. He’s even eating breakfast early.

2:53 Honestly, I’m tired and I just want to go sleep now. Damn these global time differences.

This time last year, Sony was just coming out of the bend. With the saga of the Playstation 3 now over and the hardware situation improved to boost profits, the company was seeing a profit on every PS3 sold starting in 2010. Sure, it wasn’t ideal, but neither was the idea of using the PS3 as a mule for Blu-Ray adoption, or launching the PS Vita at a ridiculous price that few could afford, despite that console also being made by Mark Cerny. Well, you can’t have everything.

With Cerny at the wheel of Playstation hardware, however, the wheels were turning. Not only was his decision to hop over to off-the-shelf hardware and software for the Playstation 4 very in tune with the general industry direction there was no way of knowing exactly how close he’d come to the Xbox One. Being based on cheaper hardware that required no R&D from Sony, the console was able to make a profit on launch with only one game, PSN subscription or extra controller added into the sale. That wasn’t the case with the PS3 in any way, shape or form.

Then the formation of the Sony musketeers came aboard. This was composed of SCEA boss Jack Tretton, Sony Worldwide Studios boss Shuhei Yoshida, Mark Cerny, SCEU boss Andrew House and Sony CEO Kazou Hirai and together they plotted what ended up as the best marketing campaign for Sony in about seven years. They garnered so much goodwill through saying all the right things and doing all the right moves that many a NeoGAFfer will say that Sony won the first leg of the current-gen console war by miles.

This time, however, they don’t have the luxury of a year-long campaign to improve their image and they will have to rely on the strengths of their first-party studios, third-party exclusive content and hardware build quality to really get things going. Lets see what they have in store for us.

  • Alex Rowley

    Man I wish they all would shut up about exclusivity

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