According to Taiwan-based The Economic Daily News newspaper, ASUS is looking to drop prices of its motherboards in a bid to compete more effectively against main rival Gigabyte, which is creeping up on board sales and almost matching ASUS blow-for-blow. ASUS has so far shipped 10.4 million motherboards in the first half of 2015 and aims to land up with sales of over 22 million by the end of the year. Gigabyte isn’t far behind, with a goal of 21.5 million units sold for 2014. In the mean time, no-one’s paying attention to third-place ASRock, which is making big pushes to outgun the bigger companies. By volume, ASUS and Gigabyte combined ship just under 47% of all the world’s motherboards for the desktop market, with OEM deals excluded from that tally.