Activision has revealed that they shipped $500 million worth of Destiny stock to retailers around the globe. The game, which launched this past Tuesday, 09 September, now holds the record for the industry’s biggest new franchise launch. Note that this does not represent units sold to public – we’re sure Activision will release those figures in the coming weeks.
In total, there were 11, 000 shops that opened at midnight in more than 178 countries around the world to let players pick up their pre-ordered copies. Activision CEO Bobby Kotick provided the following statement: “Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny. This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.”
Are you playing Destiny? How are you finding it? NAG Online will have a full review up in the coming weeks as we pace our way through Bungie’s latest sci-fi shooter. Maybe we’ll get to catch some of you online – be sure to wave.