In October last year, game designer Jade Raymond left Ubisoft to pursue “other ambitions and new opportunities”. Those ambitions and opportunities ended up being EA, who signed her up in July of this year. Now, EA has its eye on the open-world action genre; a genre the publisher believes they’ve not been a part of for too long.
“We’ve never really operated in the largest genre of gaming, and that’s the action genre,” EA’s Blake Jorgensen told Gamespot in an interview. “That’s the Assassin’s Creed-style games; more open-world, more single-play versus multiplayer. It’s not been an area that we’ve operated in.”
Luckily for EA, they hired Raymond a few months ago, and she has some serious experience in this genre. Raymond, in case you need reminding, was the producer and executive producer on Assassin’s Creed and Assassin’s Creed II respectively. She also worked on Watch Dogs as the executive producer, so it’s safe to say that when it comes to open-world games, Raymond knows the genre.
EA is putting Raymond in charge of a new studio in Montreal, which is already working on a new IP for the open-world action genre.