AMD-Radeon-R9-Nano-blowout

AMD today announced in an e-mail press release that they’ve made the decision to cut the price of the Radeon R9 Nano, the much smaller, air-cooled version of the R9 Fury X, by $150 (approx. R2500), bringing the card down from price parity with the Fury X to the same level as the Radeon R9 Fury. This changes the value proposition of the card somewhat. When I wrote up the R9 Nano’s launch piece, I noted that because of how AMD structured the power delivery, it was possible for the card to reach the same speed and performance as the R9 Fury X, but would also operate at higher temperatures as a result. Thanks to the price cut, the card’s value proposition just went up through the roof.

With this price cut now in effect overseas, if you’ve got a well-ventilated chassis with good airflow, it makes sense to buy the R9 Nano over the R9 Fury or Fury X and overclock it. AMD is getting ready for a new architecture reveal this year with Polaris, so it looks like this will be the first of several price drops as the company clears out old stock to make way for the new GPUs being released this year.

AMD’s new structure for their high-end lineup now has the R9 Fury sitting at $499, the R9 Nano at $499, and the R9 Fury X at $659, according to Newegg’s prices. There’s a $160 saving over the Fury X, which could be sunk into other parts of the PC like the power supply, chassis, quieter fans, or a solid state drive. We won’t feel this price drop at all for a while, though, as our volatile exchange rate to the U.S. dollar continues to skew pricing for computer components every other week.

Press Release

This past September, the AMD Radeon™ R9 Nano graphics card launched to rave reviews, claiming the title of the world’s fastest and most power efficient Mini ITX gaming card, powered by the world’s most advanced and innovative GPU with on-chip High-Bandwidth Memory (HBM) for incredible 4K gaming performance. There was nothing like it ever seen before, and today, it remains in a class of its own, delivering smooth, true-to-life, premium 4K and VR gaming in a small form factor PC.

At a peak power of 175W and in a 6-inch form factor, it drives levels of performance that are on par with larger, more power-hungry GPUs from competitors, and blows away Mini ITX competitors with up to 30 percent better performance than the GTX 970 Mini ITX.

As of today, 11 January, this small card will have an even bigger impact on gamers around the world as AMD announces a change in the AMD Radeon™ R9 Nano graphics card’s SEP from $649 to $499. At the new price, the AMD Radeon™ R9 Nano graphics card will be more accessible than ever before, delivering incredible performance and leading technologies, with unbelievable efficiency in an astoundingly small form factor that puts it in a class all of its own.

Exchange rate calculated at R16.55 to $1 U.S. on 11 January 2015

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