Remember back in November last year when Activision announced their acquisition of Candy Crush Saga developer King Games? Everyone was all like, woaw and then WOAW and then holy flaming flapjacks when they saw how much Activision paid. $5.9 billion! It’s the largest sum of money the gaming industry has ever seen insofar as acquisitions go.
When the announcement first hit, Activision said that they aimed to have the deal wrapped up and finished by spring 2016. They’re ahead of schedule, as the deal is done and King Games and Candy Crush are now officially part of Activision. The reason this is newsworthy is because Activision has, thanks to this acquisition, now become the biggest gaming network on the planet.
In a statement, Activision CEO and Lord of the Pixels said: “We now reach over 500 million users across almost every country, making us the largest game network in the world. We see great opportunities to create new ways for audiences to experience their favorite franchises, from Candy Crush to World of Warcraft to Call of Duty and more, across mobile devices, consoles and personal computers.”
Doesn’t that just look so weird? Seeing World of Warcraft and CoD lumped in there beside Candy Crush? I’m holding thumbs for the inevitable CandyCraft real-time strategy cross-over.