The most shocking thing about this, I think, is that it isn’t already. I mean, who even buys hard copies of games anymore? I don’t know anybody who does, and I know at least four people. Maybe five. Do cats count? Nine. I know nine people, and none of them buy hard copies of games anymore.

“In terms of full-game downloads, the number surprised us because we had thought that it’d be around the 5% year-over-year growth,” EA’s Blake Jorgensen told investors last night. “Some of that may simply be the consumer is shifting faster than we know or we expected. The trends can sometimes jump in dramatic ways and maybe we’re starting to see that overall shift. And some of it could be product-related. We do think the industry will end calendar year 2017 probably above 40%.”

Jorgensen explained that, for now, digital downloads comprise approximately 33% of the publisher’s total sales, ahead of its previous 29% estimate for this year, and 9% more than last year. He added that the company’s entire catalogue would be up to 40% by the end of the year too, if it weren’t for that meddling FIFA.

“We will most likely lag that as we have historically because FIFA is such a large product and it is so global that we are operating in markets where either the ability to purchase digitally, or the ability to download based on bandwidth speeds, are compromised and thus we tend to skew a little lower on FIFA than we do on the rest of our portfolio,” he explained.

Do you buy hard copies of games? Tell us so we can turn you into a sideshow exhibit and charge people to gawk at you.

Via VG247.