For lo, as it were every year at the turning of the seasons, so it came to pass that the king of Steam did host a festival of wondrous savings for the people of the lands, and there was much rejoicing and emptying of coin purses on impulsive purchases that they would probably never even install, much less play. And in the year of Our Gabe 2017, emissaries from the province of Reddit told the people of the lands that the dates of the next solstice commemoration would be those days from 22 June to 5 July, and ye, and ever so, and glorious discounts be.