PDA

View Full Version : AMD doesn't want a price war with Nvidia


Chevron
01-07-2009, 06:19 PM
http://www.fudzilla.com/images/stories/Logos/ati08.gif


Why can't we all just get along

AMD says it will not engage Nvidia in a price war, and that it believes OEMs will turn to AMD products in spite of Nvidia's bargain pricing.

Speaking to the Inq, SVP Rick Bergman said AMD is not interested in winning share by losing money on every GPU the outfit ships. He says AMD will not engage in a price war, as it simply doesn't need to.

Bergman says AMD is doing well in the low end, and that it's got plenty of OEMs lining up for cheap Radeons. "If you go and look at Dell, HP or Acer's website, you'll actually see a lot of ATI graphics at the entry level," says Bergman.

When asked about Larrabee, Bergman said he doesn't know what Larrabee is yet, and AMD is not waiting around. Although this might sound like Intel bashing, Bergman pointed out that Intel is a big company, and that at some point it might do graphics right. However, Bergman adds that AMD hasn't seen Intel demonstrate that capability yet.

He also said AMD will have something "new and excitting" in a year from now.

http://www.fudzilla.com/content/view/14438/1/

While some people will scream collusion, I really think that AMD can't afford a price war thanks to all their debt.
goleastro
06-07-2009, 07:58 PM
Nvidia will always get my vote
Inferium
06-07-2009, 08:30 PM
I dont know but these two companies remind me of the two factions in Command and Conquer Tiberium wars.

http://www.fsix.com/NVIDIA_logo.jpg = http://images3.wikia.nocookie.net/cnc/images/thumb/2/2e/UNGDI.svg/50px-UNGDI.svg.png

http://www.pcworld.co.uk/store_doc/GE/website-content/product-content/ati-radeon/ati-radeon.jpg = http://img53.imageshack.us/img53/9051/plainlogofk2.png
RaptoR
06-07-2009, 09:18 PM
Nvidia will always get my vote

AMEN!
Wesley
07-07-2009, 01:22 AM
Actually, I think what AMD really would like to say, but cleverly hides in the article, is that they dont want a price war because they know that Nvidia knows full well it will lose terribly. Intel will fare better in the price war, but thats down to its massive, horrendously huge market share.

AMD/ATi is just full of win these days.
Necro101
08-07-2009, 10:12 AM
Nvidia will always get my vote


AMEN!

Whoever gives me the best performance for my money gets my vote. Sometimes it's Nvidia/Intel overtimes ATI/AMD
biffman
19-07-2009, 07:53 PM
I don't really like Nvidia (even though I have one of their cards) I prefer AMD/ATi for their pricing, performance and general awesomeness. After I recover from buying a new processor I am definitaly buying an ATi card.
@@GJC@@
19-07-2009, 09:52 PM
I don't really like Nvidia (even though I have one of their cards) I prefer AMD/ATi for their pricing, performance and general awesomeness. After I recover from buying a new processor I am definitaly buying a ATi card.

Agreed their price/performance ratio is awesome
goleastro
20-07-2009, 10:29 PM
The only reason im sticking to nvidia is because of physx
brazed
20-07-2009, 10:39 PM
The only reason im sticking to nvidia is because of physx

Could you explain why?
Wesley
20-07-2009, 11:08 PM
Could you explain why?

I think I could explain why...

http://www.pcper.com/images/reviews/245/graw_physx_3.jpg

Come on, that's sweet.
Necro101
21-07-2009, 11:26 AM
Seeing my spells effect the world in Sacred 2 (Patch 2.4) is pretty cool too. Hardly revolutionary but nice.
G8crasha
21-07-2009, 02:23 PM
I choose the card that gives me the biggest bang for my buck - I don't care if it's AMD/ATI or NVIDIA. Both make brilliant cards just in different price ranges. I use to be an ATI fanboy - but that was back in the day with my ATI Rage II 2MB card!!!! I got Mechwarrior with it and I loved it. I felt like a man when I was 14!
goleastro
21-07-2009, 09:47 PM
I think I could explain why...

http://www.pcper.com/images/reviews/245/graw_physx_3.jpg

Come on, that's sweet.

Yup thanks wesley, this is exactly why.
Icenflame
27-07-2009, 02:22 PM
Price war's are bad look at theSouth African market, competition = reduced profit margins and Directors of companies and share holders don't like to see that happen to a company.
Wesley
27-07-2009, 05:00 PM
Price war's are bad look at theSouth African market, competition = reduced profit margins and Directors of companies and share holders don't like to see that happen to a company.

See, the companies don't want to get into a price war for a similar reason. Look at the Nvidia 9600GT, now being priced alongside the HD4670. Nvidia has actually made a profit on the card and a return on their development costs long ago, so they can continue to drop its price to next to nothing because it won't affect them negatively. ATi, on the other hand, manufactures cards to be cheap from the get-go, and thus cannot afford to drop prices because they're already low on profit margins, and haven't recovered from development costs yet.

This is the chief reason why Nvidia is still so strong, even during a worldwide recession. AMD has sought to change to the 40nm process to save on development and production costs, and Nvidia has been lounging around and taking its time. This is also the reason why Nvidia does rebrands of existing cards. They take the older version, soup it up a bit, and re-release it to the world to gain more profit because of the now non-existent development costs. Many are angry with this approach, but its actually very sensible and solid. aMD should go a few years doing something like this to recover from buying out ATi.
jasong
28-07-2009, 03:21 PM
ATI is already in a price war with nvidia. They started it. The 4xxx series was offered at an extremely competitive price/perf ratio, and that forced nvidia to drop pricing and revise their lineup. Now they don't want a price war? Price is really the only reason I prefer now to buy ATI to Nvidia. All other things being equal, Nvidia has a superior product IMO.
FTB_Screamer
30-07-2009, 09:52 AM
I cant tell you how many times I considered a 4870 when they came out. But every time I remembered how bad ATi's drivers are. Drivers are as important as the hardware, and I'll choose nVidia every time just for that.
Chevron
30-07-2009, 01:55 PM
I cant tell you how many times I considered a 4870 when they came out. But every time I remembered how bad ATi's drivers are. Drivers are as important as the hardware, and I'll choose nVidia every time just for that.

On windows driver support is equal. It's only on linux where nvidia's driver support is better.
jasong
30-07-2009, 02:25 PM
I think ATI's drivers have improved significantly since the 4xxx series arrived. I never had a single problem with my 4850. I know quite a few people who were also put off getting an ATI card because of bad past experiences but they have done a lot to mend their reputation. IMO they are showing a lot more positive aggression than Nvidia to build their reputation. Look at how strong their driver support is for xfire now for instance.
Predator
03-08-2009, 08:05 PM
I must say ATI have made an amazing comeback. But Nvidia is still my preffered brand.
FTB_Screamer
05-08-2009, 12:11 PM
On windows driver support is equal. It's only on linux where nvidia's driver support is better.

Does the Catalyst Control Centre still run on .Net framework? I remember my pc always booting 5 min longer when loading CCC :/
jasong
05-08-2009, 12:49 PM
Yes it does... But it doesn't affect speed on my computer.
Chevron
05-08-2009, 04:53 PM
Does the Catalyst Control Centre still run on .Net framework? I remember my pc always booting 5 min longer when loading CCC :/

You don't need to install the CCC when installing the drivers. Even on ati's site they give you the option to install the stand alone drivers.
FTB_Screamer
06-08-2009, 12:24 PM
You don't need to install the CCC when installing the drivers. Even on ati's site they give you the option to install the stand alone drivers.

But then you'd have to install a 3rd party driver management tool? I'm sorry but I have never had to do that with nVidia, and I only use RivaTuner for over clocking.
jasong
06-08-2009, 12:29 PM
CCC really isn't that bad - it's actually well featured and fast. The overclocking utility works well, it handles Stream and other functions. The days of .net slowing your pc down to a crawl are pretty much over.
Chevron
06-08-2009, 02:38 PM
But then you'd have to install a 3rd party driver management tool? I'm sorry but I have never had to do that with nVidia, and I only use RivaTuner for over clocking.

Why would you need to manage your driver? I never touch the nvidia or ati control panel.
FTB_Screamer
06-08-2009, 03:22 PM
CCC really isn't that bad - it's actually well featured and fast. The overclocking utility works well, it handles Stream and other functions. The days of .net slowing your pc down to a crawl are pretty much over.
Glad to hear they sorted it out.


Why would you need to manage your driver? I never touch the nvidia or ati control panel.
So you never override AF and AA? With the limited video settings in the console ports nowadays it becomes near essential. If your card can manage it, that is :)