This is the face of Yves Guillemot, Ubisoft's CEO who has been piloting the company since its inception as one of the five founding brothers from the Guillemot family in 1986. He's been at the helm as CEO for longer than most people can remember and has been the main driving force for the company adopting always-online DRM and various other authentication systems since the industry caught wind of the issue of piracy.
Recently, Yves stated that five to seven percent of people actually pay for their games on PC platforms, with the rest resorting to piracy. Yes, that means close to 95% of NAG readers who own computers apparently are rampant pirates. This means that the 25 million plus players on Valve's Steam network are representative of the five percent of five hundred million gamers in those percentages, the rest who pirate everything else.