Samsung's stand this year had a theme - "timeless computing", at least if you were looking at the main stand with squinted eyes to understand the message being conveyed. With some assorted household objects and a picture frame, the company tried to bring across its message that the PC should be a part of the household. They had a range of products from screen0 to Ultrabooks to the huge, huge Galaxy S3 (prompting way too many, "Is that a S3 in your pocket or are you just happy to see me?" jokes). Ultrabooks and Windows 8 were a popular theme, although a few of the laptops there were still showcasing Windows 7 - a bit confusing, you might agree, since the company needs to plug Microsoft's OS for all its worth to make money from it.