The line pertains to people that can sell anyone anything even if it’s irresponsible for them to buy it. And you better believe that all of the big corporations try to employ marketers like that, making the idea of “voting with your dollars” fruitless. Because even if you’re smart enough to avoid buying so-called “coin doublers” for today’s games, there is a dedicated campaign to convince others that it is a necessary purchase. So in the end you have a bunch of people who are slowly falling out of touch on why everybody is so angry about the state of gaming because for the last 5 or 10 or even 20 years every videogame they’ve ever had was either provided to them gratis or considered a business expense. “It’s okay if I go out and on a whim spend $400 on Skylanders toys because that’s what my job is.” And on some level I don’t blame them - I’m sure they’re not consciously letting it happen, and some actively try and fight back against it. But it’s still a growing problem.
The latest and greatest example is the reveal of the XBOX ONE, which was at best met with indifference and at worst, total revulsion. Here is a videogame console trying to fix a problem that to most consumers doesn’t actually exist - we want to pay less for today’s games, not more (re: “voting with your dollars”), and so used videogames have kind of risen up and given birth to a thriving second-hand market. The Xbox One wants to put an end to that, more than likely demanding that we spend full retail on everything - even games we borrow from friends. It is a plainly anti-consumer practice hiding behind notions that internet connectivity is “the future”. A wolf in sheep’s clothing. And you have people in the game’s press trying to spin this as a positive thing, with such lovely headlines like “You Don’t Hate the Xbox One, You’re Just Jealous”. But the one I want to touch on today is one by Ben Kuchera of the Penny-Arcade Report titled “The Xbox One will kill used games and control second-hand sales, and that’s great news (Really!)”
As if you couldn’t tell from the title, the article assumes that the used games industry is the cause of the problem and not a response to a greater issue at hand, and I really don’t think that’s the case at all.