A long time ago in a galaxy far, far away…
A group of executives from EA sat around a table discussing strategy and what games to give away for free.
“Why not the season pass for Star Wars Battlefront?” suggested one of them. “With the sequel just around the corner, we don’t stand to make much from future sales. And gamers will need to buy the base game to play the free content, which should bring in more money.”
“Let’s make it so!” yelled Jerry the intern. No one liked Jerry the intern, because he always, and on purpose, used the wrong references when they spoke about Star Wars. He thought it was funny. It wasn’t.