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Posts Tagged ‘Microsoft’

For the past few weeks we’ve been very vocal about things here at NAG Online. Some of us here and on the forums added our voices to the fight against DRM on the next-gen consoles and we’ve discussed at length why DRM and second-sale restrictions are a bad idea even in modern countries like America. Well, Sony played the Good Guy role last night and gave us our wish and even added in more treats to sweeten the deal, like that stunning US $399 price tag. The real winners in the race aren’t the ones in the news today, however, its you and a company called AMD.

Sony PS4 with controller

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With the amount of negativity surrounding the Xbox One, you’d think that it can’t get any worse and that the console will get some better publicity and more love later on. Unfortunately, the more I hear about it, the louder my “Meh” becomes. I really want the console to do well because it has some great exclusives and Xbox Live has worked perfectly well for the company up to now. But Microsoft, at least the new, post-Windows 8 Microsoft, seems to be completely out of touch with what the market wants.

Steve Tilley Microsoft Xbox event cancelled

They promised at the Xbox event reveal that all the games will be discussed at E3. Well, it looks like now all that”s going to be there is Microsoft talking about the console and the games, but they won’t be answering questions from journalists attending the event. What on earth is going on inside Redmond headquarters?

Source: NeoGaf, Twitter
Discuss this in the forums: Linky

The Xbox One is Microsoft’s new baby. We’ve seen that its going to be the darling of their marketing department for the next few years and together with the lower development costs and higher performance, its guaranteed to earn Microsoft piles of money. In fact, the company is so confident about its position in the next-gen market that it predicts sales of over 400 million units in the next five years. That means a lot of money will be trading hands and the winner at the end of it all is you – the gamer – and AMD. Rumors on the internet point to a LinkedIn profile of a former AMD executive who values the Xbox One deal at more than $3 billion.

xbox one header

Hit the jump for more info.

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The Xbox One reveal was kind of a disaster. Most people who watched the livestream or just read the salient points in the news afterwards were left feeling confused, underwhelmed and essentially disappointed.

One of the most highly anticipated gaming consoles of the last five years shoehorned games into their reveal like some kind of afterthought. Spectators were treated to boring, long-winded discussions about streaming video and voice-controlled browsing, and I think most of the audience was simply wondering, “This is cool and all, but where the hell are the games?”

It got me thinking though on marketing in this industry in general, and just how awful it generally is. These companies just seem so out of touch with their target market, and some of the decisions made are baffling. Stupid mistakes are made consistently, such as:

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Xbox One consolec

New week, new rumour. This time the information comes from Polygon’s super-secret sources “familiar with the system”. Previous rumours suggested that the second person to install and play a copy of a game would have to fork out around R500 to activate the title. This would be the case if you lent one of your games to a friend; he or she would have to pay for borrowing it. Second-hand game sales at retail stores, however, would be able to de-authenticate a game disc so that this fee is obviated for the second owner.

According Polygon’s sources, this activation fee (let’s call it the “borrowing fee” for clarity) doesn’t exist. Instead, the moment the game is installed on the second console, it is deactivated on the first console. This requires the Internet, and consequently all Xbox One games will be subjected to regular “spot checks” for authenticity. If no Internet connection is available, don’t expect games to work.

Polygon’s sources have also revealed that Microsoft is still finalising how this system will work. This new rumour at least potentially clarifies last week’s confusion regarding borrowing and lending games between friends. It has been suggested that Microsoft will provide details of their final second-hand games model prior to E3.

Source: Polygon

Xbox-One-Your-Talking-Points-for-the-Next-Gen-Console-War---featured1

You know you’ve really buggered up a console reveal when, less than a week after the event, you still have rumours cropping up about the myriad unanswered questions. In this case, we’re all still waiting for Microsoft to give a final answer regarding trading games and the second-hand games market. You know the rumours, we know the rumours, and you can bet you sweet ass that Microsoft knows the rumours. So why haven’t they said anything other than their normal PR schlock?

MCVUK has learnt from retail sources that Microsoft has essentially flattened the second-hand games market. They’ve done this by making sure that the benefit to retail stores like Gamestop and our own BT Games is minimal. If the financial benefit is minimal to the retailer, then why should they bother?

Don’t forget that this is still rumour as it’s based off MCVUK’s own sources. Nothing from Microsoft has been confirmed. That being said, this sounds like an entirely feasible model for Microsoft and publishers; it’s also incredibly clever.

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Microsoft’s recently announced Xbox One console is a bit of a strange one. On the one hand, it seamlessly captures the experience of an all-in-one home theatre device, merging TV *cough* American TV *cough* with gaming and other apps and functionality you’ve come to know and love from the existing Xbox Dashboard. But in the bid to have every console ship with Kinect and in order to extract as much profit from the device as possible, Microsoft has dumbed down the hardware somewhat. Still interested? Hit the jump for more info with high-resolution pictures taken by Wired.

Xbox One hardware

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xbox one header

If you’ve only just arrived from an alternate reality or an alien planet or something, last night Microsoft yanked the Shroud of Rumours, Speculation, and Totally Made-Up Stuff +5 from its next-gen console, the Xbox One, and showed it off to the world for the very first time. Not that it’s put a stop to the rumours, speculation, and totally made-up stuff, so for your convenience, I’ve cross-checked all the important information once, twice, and three hundred times to make sure everything here is absolutely 100% guaranteed accurate and true-fact, or at least until it’s not. I mean, the bombs could drop tomorrow and we’d all be forced into underground bunkers forever.

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Soooo, the internet was stunningly quiet today and I best that was down to one thing – no-one wants to work on Xbox day (that’s right, my official name for it). Today, or this evening rather, Microsoft is hosting a Xbox reveal event, during which they’ll be talking about the console and how they’ll be countering Sony’s PS4. Lets get started.

next gen xbox reveal

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next gen xbox reveal

While Microsoft preps the bite-sized pizza squares, witty banter cue cards, and spider pit under the seats just in case of any Twitter controversy ahead of tonight’s next-gen console reveal event (7 PM local time, broadcast live on Xbox… LIVE), I’ve finished the internet three times already to compile all the currently available information – speculative or otherwise – about the company’s next big thing, The Nextbox 3000. That’s not what it’s actually called, mind you so let’s call that the first thing we know for sure:

It’s not called the Nextbox 3000

During development, the next-gen console has been codenamed Durango, but no official name has been confirmed yet. It’s probably not called the Xbox 720 either because that sounds stupid and it’s definitely not called the Xbox Infinity because the guy who created the Xbox Infinity image that went viral a week or two back was all, like, “Um, guys, I made that.”

I’ve got ten bucks on just Xbox, and another ten bucks on Xbox3 just in case Microsoft decided to adopt the Alien naming convention.

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