ASUS and MSI have this week made big changes to their premium-branded AMD Radeon gaming cards, and this may have something to do with NVIDIA’s GeForce Partner Program, which offers NVIDIA’s partners incentives on a technical and financial level. According to earlier reports by HardOCP’s Kyle Bennet, NVIDIA’s condition for allowing partners into the GPP was that they exclusively reserve their gaming brands for GeForce cards, or else they couldn’t participate. At the time, this was thought to be an unimaginable scenario, but Bennet was right on the money. The marketing changover took place this week, and we’re seeing the first effects of that online.
UPDATE: Gigabyte have clarified their position on changes to their branding for the Radeon RX 580 Gaming box in a press statement to ComputerBase.