For the 10th anniversary of the ill-fated Dreamcast, Sega’s last flagship console, gaming community website Bitmob ran an interview with Bernie Stolar, the President and COO of Sega America until 1999, when his Japanese bosses decided to let him go. This was right before the launch of the Dreamcast, a machine he’d helped to create.
His view on how best to market, promote and sustain the Dreamcast were quite the opposite to what actually happened, and if you’ve ever wanted to see an industry professional’s opinion on where it all went wrong, then check it out here.
As a Dreamcast owner at the time, I could only watch in horror as the machine slipped ever further down the toilet. I still have my Dreamcast and my entire collection of games for it (two of my pride and joy games being Soul Calibur and The King of Fighters: Dream Match ’99), and I still play it from time to time. However, I don’t suffer from the delusion popular among other DC owners that it was a masterpiece of a machine and failed for no apparent reason. The Dreamcast had its fair share of drawbacks too – not least of all the horrific controller. I ask you, why a six button, single-analogue-stick controller without even a “select” button to fall back on? Especially when Sony had already set the standard for analogue game controllers in the previous generation of hardware? Now that’s a question I’d like to get an answer to.