Last week sometime, Sony released a teaser trailer for something that would be revealed on 5 October. Hey! That’s today!

The original teaser is right up there where a header image normally goes, so if you haven’t seen it yet, hit the play button and spend seconds speculating what they could have been teasing. And then grow bored of guessing and hit the jump for the full trailer.

The trailer is nothing more than a “Long Live Play” advertising campaign, but it is quite possibly the coolest gaming advert in recent memory. Sony has had some stellar success with advertising campaigns; one needs only look at PlayStation Ambassador Kevin Butler’s run of adverts for an example. This advert however, is something very different. It’s goose bump material, especially if your name happens to be Michael.


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