What’s your stance on downloadable content? Some people love it; others hate it believing it’s content that should have shipped with the game to begin with. Whatever your view, the fact is that developers are not about to stop it any time soon.
Research company EEDAR has published a short report called “Deconstructing Downloadable Content”, which shows that 51% of North American console gamers have purchased DLC in the last 12 months. It also shows that this percentage has been steadily increasing over the last three years from 34% in 2009, 40% in 2010 to where we are today with 51%. EEDAR also estimates that by the end of 2011, that 51% customer base will have generated $875 million in sales in North America alone.
Some of the reasons that the other 49% gave for not purchasing DLC were “privacy” concerns, “no return policy” and “too expensive”. Not sure what the privacy concern is getting at but it might be a reluctance to share credit card and billing information online. What’s also worth noting is that according to EEDAR, that 49% which refuses to purchase DLC could have netted the gaming industry a further $600 million.
I’m in two minds about DLC, but I’m beginning to think that I like the idea of it rather than the actual product. I’ve purchased a sizable amount of the stuff in the past, but all too often I never end up finishing it because once I’ve finished the main game, I tend to want to move onto something else. I’ve yet to finish Red Dead Redemption: Undead Nightmare, and I’ve had the second helping of the Alan Wake DLC sitting on my Xbox for over a year now, completely untouched. Not that Remedy gives a damn; they already have my money.