Well, the merger/acquisition actually started last year, with many regulatory bodies prying noses into the deal to see if things were going to go sour for the consumer or the rest of the competition. Like Intel, Google has a reputation of either strong-arming or buying out the companies that either hinder or help their agenda and the deal with Morotola Mobility International is one of those that will help.
Google bought out Motorola Mobility last year for $12.5 Billion, or $40 per share. The deal was initially halted while regulatory bodies from the US, Europe and China analysed the deal. Google now lays claim to the ten thousand-plus patents filed by their new subsidiary which gives the company and the Android ecosystem some defense and weapons of their own. But where will things go now?
What’s likely to come out of this deal? Nothing much, at least in the interim, but the new names on the executive board do tell us something. The new executive board of Motorola Mobility has been replaced by key personnel that Google hand-picked from various companies and backgrounds. Its a big mish-mash of talents coming together and some big plans for the company are clearly in the pipeline.
The replacement of the previous CEO, Sanjay Jha by Google USA President Dennis Woodside is another clue as to where we can expect Motorola to be heading. Dennis has overseen the acquisition from start to finish and is the main driving force that brought Google’s advert-driven search results to the public and made it easy for businesses to advertise on the search giant by reserving keywords and posting Flash-based adverts to the right of your results. He was almost Apple’s head of sales, a job so monumentally massive that there must be a good reason why he was approached by Tim Cook directly. The man is hardly a public figure, but this might be a good change for him and for the company – a CEO who brings something new to the game is always welcomed. It must also be remembered that part and parcel of why Apple Inc. became such a success was due to Steve Jobs’ ability to sell a product to people and to ensure that there were easy ways to get said product. I’ve mentioned before that people favour convenience above all, and Woodside may be able to get Motorola’s Android act back together and help their lineup to be more attractive.
Next on the list is Mark Randall. I’ve never heard of him and neither have you. But being Vice-Presidents of both Nokia and more recently of Amazon, he’ll probably be in charge of micro-management of the company in the day-to-day goings-on of the company. Scott Sullivan was head of Human Resources of Nvidia and more recently Visa, so he knows how to manage people on an international scale as valuable assets. Regina Dugan headed up DARPA as director for three years and before that used her mechanical engineering knowledge to head up programs to design weapons and software for various defense contracts. She’s essentially a better project manager than an engineer and will probably help to develop new technologies and oversee complex projects for Motorola.
Google’s best strength is in marketing and Gary Briggs oversees that for Google USA. Much of Motorola’s success in American markets stems from its close relationships with the carriers, most importantly Verizon. With special models like the Droid Bionic, the Razr MAXX and the Milestone, its got a good following and foothold on American soil already. Time will tell if that applies to the rest of the world from here on out. Miss Vanessa Wittman was the Chief Financial Officer of Marsh & McLennan, a worldwide human resources company. She’s been through a large-scale liquidation while working for Adelphia, a telecommunications company that filed bankruptcy thanks to corporate in-fighting and rife corruption. Its said that the best people to handle money are the ones who’ve had to handle losing it before – Wittmann seems perfect for the job, especially since Motorola’s cash flow and profitability needs to be addressed.
What do we end up with, class? Quite possibly, a stronger and safer Motorola, a company that creates mobiles with as much vigour and thrust as Samsung or Sony, but potentially with better backing thanks to the parent company’s firm hand on the shoulder. Could this mean the end of Motoblur and a new wave of devices that offer the stock Android experience, thereby creating an entirely new family of Nexus-like phones? Fanboys will surely salivate at the thought.