So Ubisoft has this game coming up called Watch Dogs; it pretty much blew the competition away at this year’s E3. The game takes place in a near-future setting, where the interconnectivity between technological devices, and the resulting overflow of data and information, makes the world go around. Central themes include hacking, information flow and playing off the paranoia of others.

During Ubisoft’s E3 presentation, an in-game QR code made a brief appearance on screen. Naturally, people scanned the code and were directed to a website for an art gallery that exists in the game. Once there, users were prompted to sign up for more information, which launched an Alternate Reality Game (ARG) that tied in to the Watch Dogs universe.

Those who signed up for this ARG, recently received an email stating that the art gallery will be closing down due to the death of the artist, Joseph Demarco. That email was CCed to all recipients, not BCCed. Awkward.

As a result, hundreds of email addresses have found themselves in the inboxes of each Watch Dogs ARG participant. Strangely enough, those people whose email addresses begin with letters I or M weren’t leaked.

The question everyone is asking is whether or not this email address leak was intentional (so as to tie-in with the game’s themes of data control and paranoia) or a PR blunder. Ubisoft has yet to make a formal statement regarding the matter, but we’ll update this post if and when they do.

Source: Eurogamer