Nintendo’s new HD console launched in the USA last week on the 18th of November. Unsurprisingly, the console was Nintendo’s biggest selling piece of hardware for the week, managing to shift all 400,000 of the launch stock units.
“Wii U is essentially sold out of retail,” said an understandably chuffed head of Nintendo America Reggie Fils-Aime, “and we are doing our best to continually replenish stock. Retailers are also doing their best to get the product to store shelves. But as soon as product hits retail, they’re selling out immediately.”
While the Wii U’s first week sales were lower than the Wii’s (the original console sold 600, 000 in its first week), Nintendo of America isn’t taking chances when it comes to consumer demand. “You couldn’t walk into a retailer and buy a Wii until spring of 2009. We’ve certainly learned many lessons from that and we are replenishing retailers more quickly this time around. We are looking to have as much product into retail as possible. It’s driven by consumer response.”