Well, technically speaking, Blizzard and the World of Warcraft community raised the money, but I like to imagine a WoW pet scampering about collecting proceeds. You’ve got to hand it to Blizzard: they know how to get money out of World of Warcraft players. In the past, special mounts have been put on sale for a limited time, and these often resulted in Blizzard receiving hefty cash injections for what are essentially re-skinned mounts that already existed.

Enter Cinder Kitten – a WoW pet that went on sale shortly after Hurricane Sandy ripped the USA a new one. From the 4th of December to the 31st of December 2012, World of Warcraft players collectively dropped $2.3 million on Cinder Kitten purchases. At $10 a pop, that means 230, 000 Cinder Kittens found homes.

Last week Thursday, Blizzard handed over a giant cheque to Red Cross’ disaster relief fund. This helped the organisation provide shelters, food and support to those people who were affected by the hurricane. Yay video games!


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