Dead Island: Riptide special edition revealed, apology follows


Deep Silver revealed the existence of this, thing. It’s the special edition for Dead Island: Riptide and it’s being referred to as the “Zombie Bait Edition”. That’s because it comes with a 30cm tall, mutilated female torso. Naturally, every inch of the torso is dismembered, slashed and bloodied, except for the boobs because “cake and eat it” I guess?

The Zombie Bait Edition is only available for European and Australian markets, which means it would probably be available here as well. I say “it would” because it’s likely that this won’t actually be released judging by the colossal backlash Deep Silver has received since the edition’s unveiling.

Mere hours after the Zombie Bait edition was made public, Deep Silver had to issue an apology.

“A statement on the Zombie Bait Edition:

We deeply apologize for any offense caused by the Dead Island Riptide “Zombie Bait Edition”, the collector’s edition announced for Europe and Australia. Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector’s Editions come into being for North America, Europe, Australia, and Asia.

For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.

We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver’s entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.”

Maybe you’re seriously into the whole zombie gore thing, or maybe you’re just a serial killer and this sort of “collectible” appeals to you. I have a hard time justifying figurines from Assassin’s Creed and Shadow of the Colossus to people who walk into my office, so I don’t even know where one would start justifying this. Deep Silver clearly didn’t think this one through considering we’ve just come out of a year in which gender equality and equal representation became a hot topic within the gaming industry. Remember the #1ReasonWhy campaign on Twitter? Well, those hash tags began popping up moments after the Zombie Bait edition was revealed.

As Kotaku’s Jason Schreier put it: “Really though, this is disgusting. It’s the sort of marketing misstep that can make it feel really embarrassing to like video games.”

Source: Kotaku Article 1 and Article 2