Back in 2003, Cisco systems wanted to break in to the consumer ADSL wireless router market and bought out the Linksys brand to do the dirty work for them. In a bid to streamline the company following the global recession, Cisco started shutting down parts of its portfolio back in 2011, with its Flip Video camera division shut down in April 2011 because the margins were too thin. Linksys has been popular in the past but margins in the consumer industry are even smaller now than ever before. Belkin will buy out the Linksys brand in its entirety and will continue the brand as-is, complete with full warranty support. The exact details of the deal will be revealed in the weeks to come.
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