You may have heard of that little Android console, called the OUYA. We first heard about it a little over a year ago and it started out as a Kickstarter project. Running up its finance side very, very quickly, some more details were revealed once the Kickstarter project was finished, such as the console’s use of Nvidia’s Tegra 3, Android Ice Cream Sandwich and the very cool-looking custom dual-thumbstick controls. Developers have already begun to receive their shipments and the backers from the Kickstarter campaign will receive their launch units in early March. So where does that leave the retailers?

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Over the past year, OUYA has linked up and partnered with several large retailers in the US to distribute the console and allow it to be sold in stores across the US. Amazon, Best Buy, Target and GameStop have all agreed to flout the little hackable device, billed as both an Android gaming console and a capable media centre. That last part is particularly important because it will have to compete directly with the Apple TV, another set-top box that connects to Apple’s iTunes service and is very, very capable, at least when you have a good internet connection and a credit card.

OUYA, on the other hand, has been given promised support by Netflix and Hulu as well as developers of the ever-popular XMBC. Its shaping up to be something very, very special, given that devs can code for the two resolutions OUYA supports as well as working with the Tegra SDK. There’s even a list of games being readied for launch, numbering in at well over a hundred indie and big-studio titles. Its able to browse and download from the Google Play store and will also be capable of running every game in the TegraZone.

While you can take a tablet or phone running Tegra hardware and connect it up to your TV and using a Bluetooth controller to get more or less the same capabilities, OUYA is designed to be a complete experience, even encouraging the use of mods and installing different versions of Linux or Android to better improve your experience. Keep and eye on this market, low-cost Android consoles are going to make a lot of noise in the next year. Currently the price is set at $99 for the entry-level package of the console and a single controller, with extra controllers (up to four) setting you back another $50. Alternatively, there’s lots of third-party options to choose from. Android is very versatile, after all.

Also, Double Fine Adventures is in the confirmed game developer’s list as well.

Source: Techreport

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