Samsung admits to faking user reviews on their site

Well, well, this is unexpected. According to PC Advisor, Taiwan’s FTC are investigating claims that Samsung has been posting fake user reviews on their website. The topics covered included a user complaining that his girlfriend’s HTC One X phone was constantly crashing, and how Samsung’s Galaxy Note phone was superior to HTC’s Sensation XL handset. Some benchmark scores appear to have been doctored as well. More details after the jump.

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The fake user reviews were discovered by a local site, TaiwanSamsungLeaks, who accused Samsung of “evil marketing” and covertly criticising rival products through anonymous internet users. The website says it has documents leaked to them from within Samsung’s hired marketing firm that catalogue the forum posts they made anonymously on local gadget sites and Samsung’s own website.

Some benchmark scores were also shown to be doctored, claiming that the Galaxy S3 outperforms HTC’s One X in battery life and graphics capability. Some of the comments on reviews priased the company and asked if Samsung phones “had helped local users earn job promotions” (Huh? What? WTF?). The FTC says it’s now investigating the matter and if found guilty, could fine the company upwards of $835,000 (which, in all honesty, is pocket change for a behemoth like Samsung).

Although the company hasn’t outright admitted the wrongdoing, a statement released by them on Tuesday said, “Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments. We adhere to transparent and honest communications with consumers, and are working to prevent the problem from occurring again.” HTC may still decide to take action against the company, seeing as Taiwan is it’s home turf.

Source: TaiwanSamsungLeaks, PC Advisor

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