ea_online_pass_photo

Well now, this is a pleasant surprise: publisher Electronic Arts has announced that they’re doing away with their online pass system. Introduced back in 2009 and known as “Project Ten Dollar”, EA pioneered the online pass system that requires players to input a single-use activation code in order to access online components of a game. The system was one to combat the second-hand games market, with second-hand purchasers requiring an additional online purchase directly from the publisher in order to gain access to the locked down content.

EA’s senior director of corporate communications John Reseburg told website GamesBeat: “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”

Shortly after EA introduced the system, many other publishers started doing similar. A lot of people have complained about the inconvenience of the online pass, and this feedback was what’s prompted EA to drop the system from all of their future releases. Here’s hoping other publishers follow suit once again.

Source: GamesBeat
Via: Polygon