Sony Pictures Entertainment has picked up the worldwide distribution rights to the long discussed Angry Birds movie. The movie is very specifically scheduled to hit cinemas on 1 July 2016. It is unsurprisingly being created  in 3D and is being developed, produced and funded by Rovio; the company responsible for the entire franchise to date. Iron Man and Despicable Me producers David Maisel and John Cohen have officially signed on to the project.

Sony chairpeople Michael Lynton and Amy Pascal said, “Every studio in town would love to add Angry Birds to their slate. There are few titles out there that bring this kind of excitement, brand awareness and built-in audience to the table.”

The idea of an Angry Birds feature film is one that I’m sure many will find disturbing. However, with downloads across the franchise to date (across all the platforms on which it appears combined) exceeding 1.7 billion, there’s no doubt that the movie will have an audience.