Man, E3 2013 is shaping up to be one of the most awesome and unforgettable trade shows I’ve ever seen. Not only do we have the beginnings of the next console war, we also have some amazing games coming our way, including Ubisoft’s The Crew, DICE’s Battlefield 4 and Mirror’s Edge 2, Metal Gear Solid 5 and more, but there was also lots of support from Sony and its fans for the removal of DRM restrictions for second-hand games. Speaking of Battlefield 4, did anyone see the epic 64-man multiplayer demo they had going? Check it out, because what was happening there made things very, very interesting for PC gamers – the whole thing was powered by AMD. Hit the jump for more info.

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Unlike the failure at the Xbox One conference where Battlefield 4 was shown off for the first time, there was nary a hiccup or a fault of any kind. It looked smooth and silky and I particularly loved seeing the destructive elements get even better than its predecessor. I’m not a Battlefield player, but after seeing how close-knit the community is in Battlefield 3 and how everyone worked in the multiplayer demo as a team, I am really keen to pick it up at some point. After the show, people were eager to know what kind of hardware was behind the demo and, surprise surprise, it was AMD.

AMD BF4 hardware

E3 2013, for me, is unforgettable because of how some companies are running their PR machines this year. Nintendo does what it does best and put up a good showing, including some new first-party games and showing off a few third-party titles for the Wii U that I’m personally excited about. Then Sony said all the right things to get gamers into bed with them and made the Xbox One look significantly less attractive. AMD, having a noticeable presence at Computex Taipei and E3, hit the PR just right this year. Powering Battlefield 4 since the beginning with that 17-minute announcement trailer, slipping into all the major consoles this year and doing this live demo all show signs of a company that knows now how to market itself.

In addition, at the conference AMD also announced the FX-9000 processor family. The FX-9370 and FX-9590 are currently shipping to OEMs and will be available to retail channels soon enough. They are both eight-core processors based on the FX-8320 and FX-8350. The main differences, however, are in a higher TDP rumored to be 220W and boost clock speeds higher than anything we’ve ever seen. The FX-9370 promises boosted frequencies of 4.7GHz while the FX-9590 promises a staggering 5.0GHz boost clock speed.

Of course, the numbers in themselves don’t mean a lot. At best, they’ll allow AMD to achieve some performance parity with Intel, who uses Turbo Boost to ramp up clock speeds for lightly-threaded and single-threaded applications, boosting up one or two processors to a specified amount to maintain a performance lead. If the FX-9590 can boost two cores to 5.0GHz and maintain a 140W TDP, that may make AMD’s processors more attractive to buyers already looking at the FX-8350.

Source: PC Perspective, Twitter
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