He wants to give away the Oculus Rift VR headset, I mean, not his candy. Nobody gives away free candy, that’s some kind of madness.
Speaking to Edge Online, Oculus CEO Brendan Iribe explained that the company’s long-term plan is to reduce the device’s pricetag to zero munnies so everybody can get one, and we can all hurry up into the simulated future we’ve been promised by William Gibson novels since the early 1980s. The only problem is how exactly they’re going to do that.
“The lower the price point, the wider the audience. We have all kinds of fantasy ideas,” he said. “We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning.”
The company is, however, considering “different relationships and strategies” that could help fund manufacturing and production costs.
“You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.
“Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.”
For the moment, though, the Oculus Rift is available as a $300 devkit so you can buy now and save (for everybody else) later. Thanks, bro.