Watch this: Peter Moore talks EA business models


Website Engadget has a really interesting interview with Electronic Arts’ COO Peter Moore. The video interview took place during last week’s Gamescom expo in Cologne, Germany the day after EA had given their pre-show press conference.

The interview is interesting for a number of reasons and provides a concise overview of EA’s current modus operandi. According to Moore, that includes online experiences and the free-to-play model. EA does not ship offline games any longer; what this means for traditionally offline experiences like Dragon Age will be interesting to see.

As for the free-to-play approach, well, EA has been all over that model for some time already, but it’s only going to start spilling over into the AAA category in the near future with Command & Conquer. (Yes you could argue for Star Wars: The Old Republic already being there, but it was never meant to be.) That’s a good example of the “games as a service” approach; something we’ll see more of from EA which, would ultimately lead to the death of annualised releases.

Towards the end of the interview, Moore briefly talks about their priorities when it comes to platforms. At present they’re all about Xbox and PlayStation, and that’s thanks to the new consoles on the horizon and how both have made way for online experiences. After that comes the mobile worlds of iOS and Android. After that, the PC gets a mention, but not without the caveats of “free-to-play” cropping up. As for other new pieces of hardware like Nvidia’s Shield, the Oculus Rift and the OUYA, Moore says they’re interesting but EA isn’t getting involved yet. Interesting how the Wii U doesn’t even get a mention or how Engadget doesn’t steer the conversation in that direction.

The interview is below; it’s pretty lengthy but worth a watch if you’re interested in how one of the world’s biggest gaming publishers is thinking at the moment. The EA naysayers will also find buckets of content to shriek about, but EA is obviously doing something right otherwise they would have disappeared years ago.

Source: Engadget