The rivalry that exists between publishers EA and Acitvision has always been a thing, especially when it comes to the shooter genre. Ever since Activision began annualising the Call of Duty franchise back in 2006, EA has been clamouring to bring a “COD-killer” to market in order to wipe that financial smirk from Activision’s face.

Previously, EA has cycled their shooter releases between Battlefield games and the lacklustre Medal of Honor series. In response to last year’s Medal of Honor: Warfighter, EA has pulled the plug on that series, leaving the shooter rotation spot open for another franchise. EA, however, is planning to fill that spot with two franchises: Star Wars: Battlefront and Titanfall.

Going forward, EA’s annualised shooter rotation will be Battlefield (with the fourth iteration hitting the market on 01 November 2013), then Titanfall (scheduled for autumn 2014) and then Star Wars: Battlefront, which was revealed at E3 back in June and is being developed by DICE. With a rotation like that we can expect Battlefront some time in 2015. That’s a long way away.

Activision, however, seems content to continue the annualised releases of Call of Duty; choosing to alternate development responsibilities between Treyarch and Infinity Ward. This year we’ve got Infinity Ward’s Call of Duty: Ghosts to look forward to, which will release a few days behind Battlefield 4 on 5 November 2013.

According to Activision’s bossman Eric Hirshberg: “The cadence of the releases seems to have found a nice equilibrium with people’s appetite. There’s demand and excitement each and every time out. Then people are playing throughout the year. We have our biggest community of players today.”

Sources: CVG, Eurogamer

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