In news that will surprise absolutely nobody, Rockstar’s Grand Theft Auto V is practically printing money for parent company Take-Two Interactive. In an official press release, Take-Two has revealed that GTA V has made in excess of $800 million in the first 24 hours of its worldwide release. This excludes the later launches in two territories: Japan and Brazil.
GTA V has set a new company record for Take-Two in terms of day-one sales. Previous record holder GTA IV managed $310 million in global sales during its first 24 hours, and managed a total of $500 million by the end of the first week. Last year, Activision’s Call of Duty: Black Ops II set industry records when it managed to hit $500 million in its first 24 hours of release.
Considering Rockstar’s budget of $266 million to develop GTA V, a turnover of $800 million within the first 24 hours is a solid return on investment. We’re pretty sure that Take-Two’s big boys shared a few bottles of Champagne this week. Chairman and CEO Strauss Zelnick said: “all of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.”