In the same vein of other car manufacturers like Porsche, Lamborghini, Ferrari and BMW putting their brands on to consumer products like clothes, watches and computers, Razer and Koenisegg have partnered up to offer something a little different to gamers – a customised, Koenisegg-designed and flavoured version of the incredibly expensive Razer Blade, one of the thinnest and lightest gaming laptops on the planet. As it turns out, both companies like the way the other designs things.
“Every single detail of a Koenigsegg car is measured against our continuing goal to enhance vehicle performance,” says Koenigsegg Automotive AB CEO Christian von Koenigsegg. “This is reflected in everything we do. Nothing is insignificant. We find our doppelganger in Razer – a company inspired beyond conventional reason to design products for extreme functionality and fun.”
Sadly, what Koenisegg have done is not offer a free car with the Blade – instead, owners taking delivery of their brand spanking new and completely mental Agera also get a free Blade. The Blades themselves will be completely one-off and customised to mimic the design and paintwork of the Agera that each customer orders.
Razer’s going even further with this relationship and they’ll be showing off some custom Blades at the Geneva International Motor Show in March, where prospective Agera R customers can have a go with the virtual counterparts of the car to see how they like it.
“As far as I’m concerned, Koenigsegg is the archetype by which all design innovation may be measured universally – a company hell bent on combining beauty, performance and sheer power,” says Min-Liang Tan, Razer co-founder, CEO and creative director. “Our shared obsession with extreme performance makes working with Christian and his crew an exciting project and an honor.”