Star Citizen’s in-game space ship manufacturers, like Origin and Roberts Space Industries (which also happens to be the name of the team making the game – all very clever) continue to churn out adverts for their individual lines of space ships. We’ve looked at them before on the site as an example of game marketing done right.

Branching out from standard “adverts”, developer Roberts Space Industries has released an in-game episode of something called Galactic Gear. The episode (it’s really just a clever, three-minute game trailer) is a take on the ever-popular TV series Top Gear. The episode of Galactic Gear takes a very Clarkson-inspired look at the new Origin M50 Interceptor racing spaceship. The episode of Galactic Gear also does a good job of showing off the game’s new racing mode.

If you can ignore the somewhat cheesy Jeremy Clarkson rip-off (with surprisingly bad lip-syncing) in the beginning, the clip improves and does a good job of capturing the tone of Top Gear. Check it out after the jump.

More stuff like this: