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Ubisoft’s been in the news a lot lately, hasn’t it? Coming on from their 12-hour embargo for reviews on Assassin’s Creed: Unity and switching it up for the generally loved Far Cry 4 (which looks amazeballs), the publisher has thrown the review industry another curveball with review embargoes for The Crew.

Ubisoft announced in their blog yesterday that reviews for the game will only be allowed to go up just after launch, but that there are no limitations on what content can go up following the midnight launch of the game (which includes video streams, Lets Plays and so on). Hit the jump for some excerpts from the blog post.

“We also know that many of you will be eager to turn to experts for their professional advice,” wrote Ubisoft’s Senior Communications Manager, Gary Steinman. “You want to read how the pros feel after their carefully considered road tests of The Crew. While we totally understand (hey, we read reviews, too!), The Crew was built from the beginning to be a living playground full of driving fans, so it’s only possible to assess our game in its entirety with other real players in the world.”

“And by other, we mean thousands and thousands and thousands of players – something that can’t be simulated with a handful of devs playing alongside the press. For this very reason, The Crew will be available to media to begin their reviews when the game launches on 2 December. There will be absolutely no embargo on any type of coverage once the game is available for sale.”

“While we fully anticipate that you might see some reviews immediately at launch – largely built around the preview sessions we facilitated during the past months or the limited content of the closed and open betas – they won’t be based on optimal conditions or reflect the finished game.”

Its worth noting that for the rest of this week there will be an open beta of the game for PS4 and Xbox One owners, so if you’re thinking about getting the game when it launches, it’s worth your time to give it an early look before you put down real money for a copy.

Remember that Activision’s Destiny had the same type of launch deal and plenty of open alpha and beta test sequences where players could play the game and decide for themselves whether it was worth their time and money (and Destiny is generally fun, though lacking in story content). There’s every chance that The Crew has the necessary formula to succeed, but it’s up to Ivory Tower to keep on rolling out new content to keep the game fresh while they work on a sequel.

Overall, I hope more AAA launches get littered with alphas and betas so that consumers can decide for themselves if they’re interested in the product or not. Its a pleasing trend to see and the fact that it’s free gives me hope that game developers and some publishers are paying attention to the problem.

Source: Ubisoft Blog

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