If you listen very carefully, you’ll hear Microsoft executives in the US and UK high-fiving each other. That’s because for the first time since December 2013, the Xbox One has outsold Sony’s PlayStation 4 in both the US and the UK. Not only did Microsoft outsell the PS4, but they set themselves a new sales record in November as well.
“Response to the holiday lineup of games on Xbox One was incredible,” said corporate VP of Xbox marketing Mike Nichols, “with Xbox One fans buying more games in November in the U.S. than any other gen eight platform and enjoying over 357 million hours of gameplay globally. In fact, more fans logged into Xbox Live across Xbox One and Xbox 360, and enjoyed more entertainment, than any other month in the history of Xbox.”
The turnaround in sales figures is a result of Microsoft’s aggressive pricing adjustments that came into effect in November. The price adjustments, coupled with bundle deals that excluded Kinect, played a huge role in pushing Xbox One sales.