Sony boss thinks No Man’s Sky had bad marketing

No Man's Sky

Could No Man’s Sky be a better game? Totally. But could its marketing campaign perhaps have managed those over-hyped, galaxy-class expectations a bit more realistically? That too. Talking to Eurogamer at the Toyko Game Show, Sony prez Shuhei Yoshida explained that he’s “super happy” with the mineral mining oxygen maintenance inventory management walking sim, but things got… wobbly over on that side of things. Because that’s what happens when developers play public relations.

“I had the opportunity to play the game right before launch – and I restarted playing the game on launch day with the Day One patch – so I could see the struggle for the developers to get the game out in the state that they wanted,” he said.

“I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one.

“It wasn’t a great PR strategy, because he didn’t have a PR person helping him, and in the end he is an indie developer. But he says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

… I’m not.