More than 20 years since the Jaguar bombed and was discontinued in 1996, selling less than 250,000 units, Atari is “back in the hardware business”, according to CEO Fred Chesnais, and working on a new console called the Ataribox. And yes, it’s got a wood-grain finish.
Atari actually released a teaser trailer for this thing two weeks ago already, but most people assumed it was a joke or fake or something that, you know, wasn’t a console called the Ataribox with a wood-grain finish in 2017.
Talking to VentureBeat at E3, however, Atari CEO Fred Chesnais confirmed that it’s totally legit, and “based on PC technology”, whatever exactly that means. He declined to say much more than that about it, including whether or not it would play Skyrim.
One of the industry’s pioneers, Atari first launched its Atari Video Computer System (later renamed the Atari 2600) in October 1977. The company has since been closed, reopened, sold, and purchased about a million times, with its most recent acquisition by Infogrames in 2008, and original founders Nolan Bushnell and Ted Dabney are not involved anymore.