Star Wars: Battlefront 2’s loot box controversy has been a “great learning experience” for EA, apparently

It is a period of internet drama.

Rebel protests, striking

from Reddit and Twitter and other social media bases, have won

their first, but only temporary, victory against

the evil Galactic Empire.

What exactly the lesson learned has been is probably a whole other thing entirely, but recent adjustments to the game’s questionable loot box system are a start, I suppose, even if blaming the lack of cosmetic items on flimsy claims of canon violation was an awkward part of that. To be continued.

In the meantime, though, talking at the Nasdaq Investor Conference yesterday, EA CFO Blake Jorgensen explained that “it’s been a great learning experience for us; we consider ourselves a learning organisation. If we’re not learning, that means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games.”

I mean, it’s not exactly ambiguous or complicated. People buy a game, Blake, and expect a reasonable amount of content included in it that doesn’t cost extra. That’s, like, it.

Via Gamespot.


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